Subscribe now and your price for Ultra — our top plan — never goes up. Today that's −32.6% off, saving €29.01/year vs. what new subscribers will pay after the beta.
Lock in Ultra at /year — forever
Standard pricing applies the day we exit beta. The Founding discount is gone for new subscribers.
Free forever
For the regular sim racer
For power users, coaches & team owners
Everything included in each tier — at a glance.
| Feature | Basic | Plus | Ultra |
|---|---|---|---|
| Training | |||
| Brake Master + Pitwall | |||
| Sim Planner (iRacing + LMU) | |||
| Race Calendar + Preparations | |||
| Custom exercises | 5 | Unlimited | Unlimited |
| Telemetry & Analysis | |||
| Desktop Capture (iRacing telemetry) | no | ||
| Lap Analysis | no | ||
| Track Notepads | no | ||
| Cloud telemetry retention | — | 90 days | Unlimited |
| AI & Race Engineer | |||
| AI Engineer Reports | no | 25 / month | Unlimited |
| Teams & Support | |||
| Own a Team | no | no | |
| Team seat pricing | — | — | Up to 5 free during beta · then per member's plan (€0 Ultra · €15 Plus · €30 Basic) |
| Early access to new features | no | no | |
| Priority support | no | no | |
It closes when Braking Lab exits beta — there's no countdown, but it won't last more than a few weeks past launch. Once it's gone, it's gone for good.
Your annual cycle starts the day we exit beta, not the day you subscribe. If beta ends in two weeks, your year of access begins then — you don't lose any time during the remaining beta. Your locked price applies at signup either way.
Your locked price stays attached to your subscription for as long as you keep it active. It survives renewals, future Ultra price increases, and upgrades from Plus to Ultra. Today that maps to a discount; if Ultra's listed price rises later, your absolute savings grow but your bill doesn't move. It is lost only if you cancel and re-subscribe later.
Yes, anytime from the Stripe Customer Portal. During the Founding window only Ultra annual is purchasable (so your locked price anchors against the largest possible delta). Monthly and Plus unlock right after we exit beta.
Only the team owner needs Ultra. Team seats unlock Capture and shared content for the member, but they don't include personal Ultra perks like unlimited AI reports. Members can add Plus or Ultra on top if they want personal features — and when they do, the owner's seat for that member gets cheaper at the next renewal (see the seat-pricing question below).
Each seat is priced by the member's own plan: €0/yr if the member has Ultra, €15/yr if the member has Plus (50% off), €30/yr if the member is on Basic/Free. The price is locked when the member is added (or at the owner's anniversary) and only re-evaluates at the next yearly renewal — mid-cycle tier changes don't affect the bill until then. During the Founding window, owners with the Founding plan get up to 5 seats free regardless of the member's tier.
Existing data stays. New uploads honor the new tier limits and retention window. Telemetry older than your tier's retention is soft-archived, not deleted.
14-day money-back on initial subscription purchases (does not cover renewals or seats added later — see Terms §16). Listed prices are net of VAT; Stripe calculates and adds the applicable tax at checkout based on your jurisdiction, and EU businesses with a valid VAT ID get reverse-charge treatment.